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37th Durban International Film Festival 2016 Call For Submissions - Festival Campaign Design
DIFF logo 2014 final 1
37th Durban International Film Festival
2016 Call For Submissions - Festival Campaign Design
The Durban International Film Festival (DIFF) is entering its 37th year in 2016 and is looking for a young, inspired new image to represent the festival. The DIFF team is looking at creative ways to represent the festival and expand our reach to attract more attention from the public, media and global film community.
Designers and agencies are invited to pitch for the DIFF 2016 campaign. Pitches should include the following:
A concept rationale of the visual campaign presented including reference.
A near-to-complete poster design artwork in your own style. Anything goes (illustrated/photography/hand-rendered/vector etc.)
Present an execution plan that shows possible roll out to:
A1 Poster and A5, A6 publications
30 second moving video/animation promo (concept and treatment only)
Landscape website banner
T-shirt design
What is DIFF?
Africa’s premier film event, the Durban International Film Festival, which is hosted by the University of KwaZulu-Natal’s Centre for Creative Arts, presents its 37th edition from 16 to 26 June, 2016, in the east coast city of Durban, South Africa. Arguably the continent’s biggest film event, which attracts both film-lovers and industry representatives from across Africa and beyond, the DIFF is a ten day celebration of world class cinema which screens new feature, documentary and short films from around the globe with a special focus on African film.
The festival also includes the Wavescape Surf Film Festival as well as important industry initiatives featuring a programme of seminars and workshops with notable industry figures, the 8th Talents Durban (in cooperation with the Berlinale Talents) and the 6th Durban FilmMart co-production market (in partnership with the Durban Film Office).
The festival is a hub for the African film industry and is an unmissable date for both industry representatives and lovers of film.
Brief: Festival Identity for 37th DIFF 
This year we will be focusing our festival under the broad theme of “Visions of the Future”. This theme intends to capture meaning on a number of levels. We are experiencing a watershed moment, both globally and locally, where the traditional narratives of the past are increasingly being forsaken in favour of new ideas, new formations and new stories. This is a cultural moment that is electric with possibility. Cinema is a tool for visualizing realities beyond our own – an extension of our imaginations – and the camera lens is an eye that can see into the future. DIFF is the longest-running film festival in the country, and is well-established and well-loved, so the look of this year’s festival should engender this contemporary spirit of youthful excitement, while retaining a connection to the history of the festival. Some thematic elements worth considering include concepts such as youth, futurism, vision, the eye, urban spaces, Afrocentrism and cinephilia.
The design should also have a recognizable relationship to the city of Durban, including elements that are quintessential to the city – its culture, landmarks, geography, people or traditions.
Some campaign guidelines.
Our target market is very broad, so the campaign should be something that speaks clearly across cultures, maintaining a local edge while speaking to an International audience in a visual language that is understood by all.
DIFF has a strong design history that is both playful and thoughtful. We are always looking for something completely new. Check out the festival archive of posters, and what has come before, and how that legacy can be reinterpreted for today’s audiences. http://cca.ukzn.ac.za/index.php/diff-archive
You should review and react to international counterparts. Find out what they are doing right and wrong. Examples include Sydney, Cannes, Tribeca, Dubai and Berlinale.
Please submit your design in a PDF file (less than 3mb) to  This email address is being protected from spambots. You need JavaScript enabled to view it., along with a short written rationale to explain your design.
- The successful selected campaign designer will be paid R10 000 for the use of the campaign concept and the handover of the final poster artwork.
- A further R15 000 will be paid for the roll-out of finished artwork for associated elements which include:
T-Shirt design (front graphic and layout of logos and funders text)
Adaptation of A1 poster to A6 programme and A5 catalogue
Adaptation of artwork for various banners (various specs)
Web banners (various specs)
Creative direction of the 30-second video/animated promo. Depending on the medium chosen, this will inform the means in which it is produced, be it animation or live action. The costs of production of this video will be covered separately, but we are looking for an idea that is simple and cost effective. 
- The selection is made at the discretion of the DIFF management, and their decision will be final. Unsuccessful submissions will not be remunerated.